Monday, 14 November 2011

RuffleRuffle will Brighten Any Day..

Fashionologist had the great privilege of being a part of the latest collection to come out of the very talented, very inspirational Jodie Ruffle; founder of  designer label RuffleRuffle. 

The latest collection, inspired by the geometric influence of her previous Asos Marketplace collection, is an explosion of colour in bright blue hues and sunshine yellow accents, all complimented in silks and crepes and satins to create the effortless fluidity and elegance that is Spring/Summer 2012.

One thing I love about this collection, is it's originality as it doesn't play safe and plague it's collection with floral print, after floral print, after floral print (the typical 'trend' - or cope out, as I would say). Embodying the RuffleRuffle characteristic of juxtaposition within her garments, this latest collection plays the with abstract shapes and styles but result in an elegant yet playful take on the fresh, tantalizing ambiance of Great British springtime.

The leg-lengthening and waist-synching shapes are flattering for all Fashionologist's and are the perfect way to stay fresh, cool and down-right stylish, when the sun decides to return from its winter hibernation!

Photographer: Hollie Carlin
Model: Lauren Franklin (Zone-Models)
Hair: Laura Lyons
Makeup: Chloe Han
Amazing, right?
and a little birdy told me (ha! Get it? - Twitter) that they are already developing their next collection for Asos Marketplace; I dont know about you, but Fashionologist thinks with that dedication RuffleRuffle is certainly going somewhere and fast.

RuffleRuffle has entered a competition to win the chance to design a dress for Leona Lewis and if you believe in this talent as much as I do, then please help support them and vote!
Voting ends on Wednesday 23rd November, so Fashionologists better get voting soon!

Much love;

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