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Tuesday, 13 March 2012

Just an Alternative7 Take.


In the world of this Fashionologist, my ensembles do tend to err on the side of 'the bigger the better' and so, I rarely ever restrict my outfits to the simple jeans and tee (despite my great respect for this infamous combo.

Me? I'm particularly impartial to an edgy 90's grunge inspiration of Great British Fashion. You can't get more effortlessly stylish than with a pair of jeans, a printed tee and that trusty leather jacket. Instant sexy appeal! (And, being a petite-featured Blondie, being 'sexy' is rather difficult for me - 'cute' is my typical adjective) 

New on the British fashion scene, Alternative7 is an exclusive graphic tee label, inspired by the iconic streets of London’s urban culture.From the types of labels I feature on my blog, you'll all be aware of my love for homegrown fashion, and with 'Made in London' as their moto, this is certainly another little London gem. Each season, with their capsule collection of 7 tees, Alternative7 is reviving the infamous London image and successfully taking on the LA based 'tee' brands swamping today’s market. It’s about time we had a little representation, eh?!

With duo Catherine and Katie being both Londoners at heart, they truly understand the life of a Londoner and the simple shapes house bold, eclectic prints depicting all aspects of London life;

The buzz around the label has had forced me to have my ears to the ground, awaiting their launch, and so, when they contacted me, I couldn’t have been more excited for this collaboration! (And, they sent my favourite one!)


When I began styling for this post; I got a little carried away and changed my styling of this about 5 times before I'd even realised - It just goes with everything! But, once I’d calmed down from my fashion frenzy, I knew exactly how to wear it.

Simple.

Black jeans, leather jacket and chain necklace compliment the stark white of the tee, highlighting my Rock ‘n’ Roll Love.

Much love;
Fashionologist
xoxo

www.alternative7.co.uk
@Alternative7LDN

Wednesday, 7 March 2012

Label Lounge: Miss Real London

After my exciting collaboration with Miss Real London at the Pure Show last month, where I had the privilege to see and work with their latest creations, the anticipation to get my hands, and blog, onto each and every piece has literally been eating me! With a few sneaky insights into when and where their collection will be launching, today could not have come quick enough.

Launching among the elites of young fashion indie brands, such as Little Mistress and Isabella Rose, Miss Real London is the latest to set up shop in New Look’s infamous Label Lounge. The 8 piece capsule collection consists of handpicked stand-alone pieces that epitomise the Miss Real London handwriting and I have the privilege of getting my little blogger mitts on a few preview samples! (Aren’t I such a lucky girl!)

And so, to mark the launch of their collection, I've styled each peice giving it all a little FaceFashionology flair;
I've dressed up this navy sleeveless playsuit with a black and gold belt and a tweed boucle Chanel-like jacket to transform a summer staple into perfect outfit for dinner with the boyfriend - and boyfriend, if you're reading this.. HINT!

The shape is so flattering, with its structured panelled waist and pleated hip detail, that the girls at Miss Real London has been so kind to give us all a second colour option; Coral. For a momentary lapse in thickened sky, the sun decided to shine and inspired my styling of this version. I've worn it with a cream braided belt and mint shrunken blazer as an ode to the pastel inspiration that's trying ever so hard to break through - but the cloud just wont let it!

This pink colour block dress has to be my favourite of this capsule collection, the colour is so flattering to pale skin and the white based option is a holiday must have, to show off that sun-kissed glow. The shape is so delicate that it goes perfectly with my Topshop chain bird bracelet, and I'm definitley going to get my wear out of this one.

The interest around the relaunch of Miss Real London has only been fuelled by this latest achievement and speaking from a totally unbiased perspective (of course!) I don't see them going anywhere. Keep your ear to the ground for the next drop of Miss Real London at New Look, and many more of the big names in retail - Asos Marketplace? Wait and see.

Much love;
Fashionologist